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Nielsen, an international marketing and advertising research firm, has conducted a survey on 3G awareness among the public and reports that

  • only one in five of the urban mobile subscribers is ready to embrace the 3G services.
  • 70 percent of the urban mobile subscribers are aware of these services

It indicates that it will take a long time for the private operators to acquire 3G subscribers in large numbers.

In the meantime Vodafone has started promoting mobile broadband device, its  3G-enabled broadband USB device, priced at Rs 1,600 for PCs and laptops.  This is much lower than MTNL’s price of Rs 1799.  But the customer will have to pay much higher charges for surfing, as compared to MTNL
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